Services
We have over twenty-three years of combined commercial and professional experience. We offer range of consultancy services specifically tailored to small to medium hotels for Branded and independent hotels. We deliver measured results and great value for money to our hotels. At RevSpecialist our aim is to bring added value to your organisation by identifying the best use of resources and personnel currently available to you. Our Specialised Revenue support teams are fully aware of the day to day Challenges and Opportunities within a hotel environment.
Why Us?
Strong ability in building high performance teams whilst inspiring passion, excellent leadership, effective communication and organisation skills as well as the ability to relate to a wide range of people.
Our Service Includes
Hotel Revenue Management Service
We have developed strategic in-house best practices on revenue management for hotel or lodging properties. We have a good track record of top-line profitable revenue with our innovative and proven methodology.
We look beyond only top line revenue growth also incorporate distribution cost into our strategy mix, monitoring both the RevPAR and GoPAR results of your hotel. Our Yield outsourcing specialists will focus to also optimize the Gross Operating Profit (GOP) while building the revenue strategy.
Marketing Consultancy Services
We offer a range of marketing and online marketing consultancy services. We are Google AdWords Certified Partners and can devise a comprehensive online marketing plan for your business. In today’s marketplace having a cohesive marketing strategy that combines both online and offline initiatives is of paramount importance. At RevSpecialist we are experts at getting your business found online through on-going search engine optimisation and Google PPC AdWords campaigns.
Sales Support Service
The goal of many websites is to generate enquiries rather than selling directly online and at RevSpecialist we help our clients to develop a cohesive sales strategy focussed on converting more enquiries to increase sales and maximise profits.
RevSpecialist will deliver a series of targets and action plans so that your team is focussed on activities related to profitability. Using RevSpecialist consultancy services means that we are either increasing your sales having implemented an effective sales and marketing strategy based on the core strengths of your business or we have reduced your costs by introducing streamlined systems and structures.
Search Engine Optimisation (SEO)
The vast majority of consumers now start their search for products and services online. Search engine optimisation is the process of getting your business found online. RevSpcialist are experts in search engine optimisation and will work with you to optimise your website for the search terms and keywords that are most relevant to your business. We will ensure that your site will rank for the major search engines such as Google, Yahoo and Bing. We build your online presence in a sustainable way according to best practices for SEO. Most of our clients are small businesses who want to be found when people use the internet to search for the products or services they offer and we help them compete with the larger businesses who dominate search results.
eCommerce
Experienced Internet Marketing and E-commerce Professionals
Marketing e-commerce websites is one of our areas of specialization. Many of our clients sell products online on their own e-commerce websites. We work with our clients to develop a really successful internet marketing strategy and we use our skills and experience to drive targeted traffic to their website and to increase online sales. If you are thinking about selling on-line you should speak to an internet marketing specialist at RevSpecialist.
Having a successful internet marketing strategy encompasses many elements including:
• A really well-designed website, that contains great marketing messages
• An effective and secure e-commerce shopping basket.
• Ongoing website traffic analysis and Google e-commerce tracking to monitor the effectiveness of the online sales funnel
• Search engine optimisation
• On-line marketing campaigns such as Google AdWords
• Successful email marketing campaigns and newsletters
• Social Media Strategy
• Content Strategy
Developing an e-commerce website
If you are thinking about investing in an e-commerce website but are not sure where to start, speak with RevSpecialist. We can help you set the goals of your website, discuss your marketing messages and decide on what layout and structure is best suited to your business. These steps are critical to the success of an e-commerce website.
We will develop the spec of the website you require and help you to send the project out to tender. RevSpecialist can also manage the web design process on your behalf, generate the content and ensure the finished product has correctly implemented e-commerce tracking and is SEO ready.
Brand Development
When considering the value of a brand, one of the common challenges is trying to measure the benefits of building your brand. It’s really a complicated task and requires focus and a clear vision for the future direction of your business. Before we enter into discussions on brand strategy, we ask our clients to try to run a self-appraisal of where how their branding is impacting the current performance of the business either positively or negatively.
Taking on such a project requires a dedicated period of time before the results come through and we believe that having the strategy right from the outset will provide better long-term results than by changing direction based on the results you see from this week in isolation. Those are more accurately described as tactical decisions and should not be confused with strategic approaches.
Why not try to fill out some of the current measures of your brand performance and if you believe you could use some guidance or support, we are here to help.
If you are thinking about launching an e-commerce website
Google Analytics & Website Analysis
RevSpecialst provide our internet marketing customers expert analysis of the traffic that comes to their websites.
Where Visitors Come From?
Understanding where your visitors come from is vital. This is a simple statement but in fact it has two meanings.
· Firs we analyse the elements of your internet marketing strategy that drive visitors to your website. Your AdWords advertising campaign, social media pages, organic search and referring websites.
Second aspect to understanding where your visitors come from is in terms of demographic information. Google analytics provides extensive demographic, including location, language and the type of device that visitors are using but also age profile interests etc.
How do they interact with your website?
Once visitors come to your website, we analyse how they interact with your site. Which pages are most popular? Are they navigating through the website as expected? Which pages do they leave from? Do visitors on certain devices leave the site unexpectedly? All this information helps to identify potential issues with the website and implement a system of continuous improvement based on this analysis.
Conversion Tracking
We will implement a system of conversion tracking on the website. This includes custom Google Analytics e-commerce tracking that allows us to analyse and measure traffic through the shopping basket. This will break down the items in each converted shopping basket, as well as the value of the basket. This information will allow business owners to measure ROI from their internet marketing activity, identify their most popular online products and to divert resources to the most profitable activities.
We also implement Google analytics goal tracking. A goal would be a newsletter sign up, a video play or a brochure download. These activities would be deemed valuable on a website as they are tangible leads rather than conversions. We can place a value on these goals, this it offers a second method of measuring Return On Investment (ROI).
Google Analytics is a powerful free website analysis tool. It provides an almost endless amount of data. Many business owners are familiar with the top-level metrics that Google Analytics provides, such as bounce rate, number of visits etc. The detailed segmentation and analysis of Google Analytics data is a skill that we have developed over many years. This in-depth information is invaluable, particularly when you are competing in an e-commerce environment.
Why Every Hotel must be on Google Travel Ads?
Google Hotel Ads is simply a commission base module. You don’t have to pay for any subscriptions, sign-ups fees or even CPC, cost-per-click charges. As a hotelier, you will integrate Google Hotel Ads and get reservations delivered to you. Your monthly commission will be payable to Google, but only for confirmed reservations. Cancelled bookings and no-shows are not billed.
An unbelievable number of travellers use Google for travel planning. Google is undoubtedly the number one go-to platform for majority of your guests. More recently, Google confirmed that more and more hotels are utilizing Google Hotel Ads (GHA). This is because of a massive increase in the number of guests using mobile devices to make online bookings. Hence, not having a presence on Google Hotel Adsmeans there is a huge chance you are missing out on multiple direct bookings. So why not be available right now where your guests are?
Find out more about how RevSpecialist can help you with informed decision making for the continuous improvement of your website. Contact us today.